ds of people who

are tasked▓ at identifying fake news and malicious conte

g with amounts of data that are imp?/p>

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坥ssible for humans to process," Levi told Xinhua.Levi claims his software h▓as 90 percent accuracy rates, saying 100 perce▓nt is probably impossible to reach▓."We don't know where the glass ceiling i▓s yet," he added.The tool Levi is o▓ffering will not replace human screenin▓g completely, but will

expedite the process.In an ▓attempt to perhaps rectify past mistakes, last week Facebook anno

坘e news

unced a partnership with the Associated Press (AP) aim▓ed at debunking "false and misleading stories" related to the upcoming mid-term elections in the United States.The main markets targeted by Adverif.ai are the advertising market, media and social media organizations, governments or non-gove

rnmental orga▓nizations.The advertising market is perhaps most lucrative, but also most vulne

in its

▓rable to fake news.Clickbait, content which is meant to attract attention and more clicks is leading source of malicious content.The "click performance model" provides a huge incentive for publishi▓ng information that is not entirely▓ true but attracts web traffic."What we are trying to do is

to cut the channel between the advertising networks▓ and fake news movers," Levi explained


adding "once they don't have the incentive, we hope they will move forward to ot▓her ventures."Whether advertisers will be willing to give up on traffic in order to enhance t▓heir credibility remains a question.A study pu▓blished just days ago by the Massachusetts Insti▓tute of Technology's (MIT) Me

dia Lab found that false news was 70 percent more likel▓y to be retweeted than true news.The

."The problem

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w▓ith manual

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screening is t

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hey are dealin

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